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The European Commission advocates a new Circular Economy Action Plan – one of the main building blocks of the European Green Deal, Europe’s new agenda for... Circular Economy Thinking

The European Commission advocates a new Circular Economy Action Plan – one of the main building blocks of the European Green Deal, Europe’s new agenda for sustainable growth. With measures along the entire life cycle of products, the new Action Plan aims to make the economy fit for a green future, strengthen competitiveness whilst protecting the environment and gives new rights to consumers.  Building on the work done since 2015, the new Plan focuses on the design and production for a circular economy, with the aim to ensure that the resources used are kept in the EU economy for as long as possible. The plan and the initiatives will be developed with the close involvement of the business and stakeholder community.

Executive Vice-President for the European Green Deal, Frans Timmermans, said:“To achieve climate-neutrality by 2050, to preserve our natural environment, and to strengthen our economic competitiveness, requires a fully circular economy. Today, our economy is still mostly linear, with only 12% of secondary materials and resources being brought back into the economy. Many products break down too easily, cannot be reused, repaired or recycled, or are made for single use only. There is a huge potential to be exploited both for businesses and consumers. With today’s plan we launch action to transform the way products are made and empower consumers to make sustainable choices for their own benefit and that of the environment.”

Commissioner for the Environment, Oceans and Fisheries, Virginijus Sinkevičius, said: “We only have one Planet Earth, and yet by 2050 we will be consuming as if we had three. The new Plan will make circularity the mainstream in our lives and speed up the green transition of our economy. We offer decisive action to change the top of the sustainability chain – product design. Future-oriented actions will create business and job opportunities, give new rights to European consumers, harness innovation and digitalisation and, just like nature, make sure that nothing is wasted.”

Lighting Europe have responded to the plan and set out their recommendations as per the following.

When applying the principles of the Circular Economy to lighting products, it is important to do it in the right way. As the industry transitions away from conventional technologies to LEDs, intelligent lighting systems and human centric lighting, LightingEurope members are working together to shape the framework for the circular economy for new lighting technologies, products, business models and supply chains.

There are many labels or information requirements that already exist today, and additional requirements have just been adopted (e.g. Energy labelling regulations for several ERPs including lighting and are due for implementation between 2020 and 2021) or are in the policy pipeline. The Commission should first carefully evaluate the impact of these new requirements and then decide whether additional databases and information requirements will help consumer choice and the access to information that is relevant and useful.

Consider product’s diversity.  LightingEurope believes that the European Commission should not propose an EU Scoring system (or Index or Product Passport) on Sustainability that applies for all sectors or products in the same way.

Simplify EU rules. Existing EU Policies need to be aligned better, to avoid conflicting policies over the same products.

Increase enforcement of existing EU rules by supporting Member State Authorities to prevent harmful products from being placed on the market.

EU Policies must support the EU Industry as a Global Competitor.

The transition towards a circular economy is already underway, with frontrunner businesses, consumers and public authorities in Europe embracing this sustainable model. The Commission will make sure that the circular economy transition delivers opportunities for all, leaving no one behind. The Circular Economy Action Plan put forward today as part of the EU Industrial Strategy presents measures to:

  • Make sustainable products the norm in the EU. The Commission will propose legislation on Sustainable Product Policy, to ensure that products placed on the EU market are designed to last longer, are easier to reuse, repair and recycle, and incorporate as much as possible recycled material instead of primary raw material. Single-use will be restricted, premature obsolescence tackled and the destruction of unsold durable goods banned.
  • Empower consumers. Consumers will have access to reliable information on issues such as the reparability and durability of products to help them make environmentally sustainable choices. Consumers will benefit from a true ‘Right to Repair’.
  • Focus on the sectors that use the most resources and where the potential for circularity is high. The Commission will launch concrete actions on:
    • electronics and ICT – a ‘Circular Electronics Initiative’ to have longer product lifetimes, and improve the collection and treatment of waste
    • batteries and vehicles – new regulatory framework for batteries for enhancing the sustainability and boosting the circular potential of batteries
    • packaging – new mandatory requirements on what is allowed on the EU market, including the reduction of (over)packaging
    • plastics – new mandatory requirements for recycled content and special attention on microplastics as well as biobased and biodegradable plastics
    • textiles – a new EU Strategy for Textiles to strengthen competitiveness and innovation in the sector and boost the EU market for textile reuse
    • construction and buildings – a comprehensive Strategy for a Sustainably Built Environment promoting circularity principles for buildings
    • food – new legislative initiative on reuse to substitute single-use packaging, tableware and cutlery by reusable products in food services
  • Ensure less waste. The focus will be on avoiding waste altogether and transforming it into high-quality secondary resources that benefit from a well-functioning market for secondary raw materials. The Commission will explore setting an EU-wide, harmonised model for the separate collection of waste and labelling.The Action Plan also puts forward a series of actions to minimise EU exports of waste and tackle illegal shipments.


The European Green Deal, presented by the von der Leyen Commission on 11 December 2019, sets an ambitious roadmap towards a climate-neutral circular economy, where economic growth is decoupled from resource use. A circular economy reduces pressure on natural resources, and is a precondition for achieving the climate-neutrality target by 2050 and halting biodiversity loss. Half of total greenhouse gas emissions and more than 90% of biodiversity loss and water stress come from resource extraction and processing.

The circular economy will have net positive benefits in terms of GDP growth and jobs’ creation, since applying ambitious circular economy measures in Europe can increase the EU’s GDP by an additional 0.5% by 2030 creating around 700,000 new jobs.

For more information

Questions and Answers: A New Circular Economy Action Plan for a Cleaner and More Competitive Europe

New Circular Economy Action Plan website

Factsheet: New Circular Economy Action Plan

New video stockshots on circular economy: plastics

A new Circular Economy Action Plan for a Cleaner and More Competitive Europe

Annex to the new Circular Economy Action Plan for a Cleaner and More Competitive Europe

Staff working document ‘Leading the way to a global circular economy: state of play’

Eurobarometer survey: Protecting the environment and climate is important for over 90% of European citizens

First Circular Economy Action Plan website

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