Image: From left: Fabien Bubendorff, Hannes Wohlgemuth (CEO ewo), Anja Stolte, Djordje Zivanovic (Technical Engineering, ewo)
Transformative LED projector “Chameleon” impressed the judging panel, with its versatile product design.
The Red Dot Awards 2023 were presented at a festive gala on June 19, at the Teatro Aalto in Essen, Germany. Italian luminaire manufacturer ewo, based in Cortaccia, South Tyrol, impressed the judges at this year’s competition with its exceptionally versatile “Chameleon” luminaire, winning the Red Dot Award for Product Design, in the category of Lighting Design.
The 43 judges evaluated on the basis of the four principles of good design and by taking into account their socio-cultural character, specific technical focus area and design expertise. In doing so, they recognized the potential of ewo’s adaptable luminaire and justified their decision as follows: “The Chameleon is surprisingly versatile and meets the very highest standards in architectural lighting.”
Chameleon is a master of transformation, successfully launched last year, which has already been used in a number of projects worldwide, from Germany to the Netherlands, Austria and Croatia. Based on the eponymous reptile, this projector can take on any design, adapting to its surroundings and environment.
The design concept from Berlin studio GECKELER MICHELS combines versatility with simplicity. The design language is characterized by clean lines and balanced proportions, with its widely extending ribs of thermally optimized heatsink being a striking feature. The coherent design language and high level of modularity make Chameleon ideal for public space, architectural and street lighting applications.
„To us, this award means a lot, because it confirms to all the people involved in this product development that the effort to develop something extraordinary pays off,” says a delighted ewo CEO Hannes Wohlgemuth.
With around 20,000 entries each year, the Red Dot Design Award is one of the largest design competitions in the world and is an internationally respected seal of design excellence. In the past, Red Dot winners in the Best Product Design category have included brand giants such as Apple, Ferrari and Sony. In 2023, the submitted products were evaluated in 51 competition categories. The submissions came from 60 countries.
About ewo: ewo realizes high-quality lighting systems for public spaces. At the headquarters of the family-owned company in Cortaccia, products are developed that bring light to a wide variety of spaces: urban meeting places, squares and buildings, streets, walkways and airports.
(c) 2023 Trends in Lighting by Luger Research e.U.