GE Lighting’s New Products and Partners Aim To Boost User Adoption

Announced at CES, GE Lighting is expanding its C by GE portfolio in 2019, adding new platforms to help consumers realise more benefits across the home, including families of smart wall switches, full colour lights and accessories. GE’s C by GE brand is hoping to ‘Lights the Way You Live’ with all-in-one lighting solutions that should solve real-world challenges, and tap into new potential at home, enabling homeowners to do more and be better.The expansion of products also brings a diversification of partners, seeing GE build solutions compatible with Google, Amazon and Apple, aiming to increase user adoption, ease of set-up and every-day control.

The C by GE will be ready for use with Made for Google, this industry-first means without an extra hub and in just one app, homeowners can use the Google Home, Google Mini, Google Max or Google Home Hub to quickly and easily set-up and seamlessly connect and control the new C by GE full-colour bulbs. This is made possible through a Bluetooth connection between the products.

“Lighting is pervasive at home, which makes for an intuitive way to turn on smart benefits,” says Paul Williams, General Manager of Product Management & Growth, GE Lighting. “We are leveraging lighting’s real estate, plus powerful partner connections, to launch new easy-to-use platforms that drive more productivity, safety and enjoyment throughout the home.”

Over the course of the year you will see the launch of the full colour LEDS bulbs, Smart Sensors and switches, and Smart Accessories.